Build Relationships with FMS

2013 Financial Marketing Systems, Inc.

FMS management team offers you over 50 combined years of banking experience.  We understand the banking business and how to convert marketing expenditures directly to bottom line profits. 

Because of our extensive involvement consulting with institutions around the country, as well as our front-line experience, we are able to offer up-to-the-minute marketing solutions.  This means that we can help you achieve your goals faster and more efficiently.  Our marketing systems and experience deliver results.

Robert M. Singer and Creston B. Harris co-founded Financial Marketing Systems, Inc. in March 1995.  FMS client lists include institutions both large and small in virtually every region of the country.  Mark P. Rodrigues began consulting with FMS clients in 2000.

, Co-founder, President

Creston developed the technical capabilities for FMS' one-to-one marketing systems. His background includes 19 years with a major thrift institution in
Northern Illinois. As SVP and Administration Division Manager, Creston was responsible for diverse functions including human resources, data processing, insurance, facilities management, training, technology Branch operations, sales management, consumer lending and deposit services.

Chief Operating Officer 
Joining FMS in 1997, Chris has served as Product Manager for all serialized programs including Deposit Power, Matrix Mail and Auto Loan Recapture, as well as all fulfillment and digital printing projects.

Before coming to FMS, Chris served as Debit Card Program Manager for Electronic Funds Transfer Illinois, and Program Manager for the Rockford, IL Chamber of Commerce.


ROBERT M. SINGER, Chief Executive Officer
Bob developed the unique marketing systems and strategies for FMS, making FMS a leader in custom database solutions for the financial services industry. 

Bob's 24 years with a Midwestern savings bank included responsibility for many successful products and services through the bank's retail branching network. As SVP and Retail Banking Division Manager, Bob managed the marketing department, and was President of the Bank's First Service Corporation, a wholly owned subsidiary, which was created to market non-traditional investment products such as mutual funds and annuities. Bob also served as the President for the bank's in-house advertising agency and served on the Asset Liability and Long-Range Planning committees.

Bob is well-known in the industry as an informative and interesting presenter at various trade shows and annual meetings. He has served the Financial Institutions Marketing Association (FIMA) as Vice Chairman.

MARK P. RODRIGUES, Senior Consultant and Analyst
Mark designed the Matrix Mail program, as well as CRM systems used in wealth management groups in such organizations as Bank America, AMCORE and Standard Federal Bank.

He leads FMS' research services, as well as custom database marketing services and the Matrix Mail marketing system. Mark is considered by many to be the leading practitioner of systematic, serialized direct marketing.

In his more than 15 years of front-line experience, he has served in the chief marketing role of several $1 Billion+ institutions, earning recognition and awards for writing, creative and strategic planning. His responsibilities have included supervision of various product lines, including leasing, investment products, mortgages, as well as business development.

Mark created and edits Bank Marketing News, is an engaging and popular speaker, and author of numerous articles on consumer psychology and direct marketing.



Bob Singer


Mark Rodrigues 

Mark Rodrigues
Let's talk about getting results!