Financial Marketing Systems, Inc.
FMS management team offers you over 50 combined
years of banking experience. We understand the banking business
and how to convert marketing expenditures directly to bottom line
Because of our extensive involvement consulting
with institutions around the country, as well as our front-line
experience, we are able to offer up-to-the-minute marketing solutions.
This means that we can help you achieve your goals faster and more
efficiently. Our marketing systems and experience deliver results.
Robert M. Singer and Creston B. Harris co-founded Financial Marketing
Systems, Inc. in March 1995. FMS client lists include institutions
both large and small in virtually every region of the country.
Mark P. Rodrigues began consulting with FMS clients in 2000.
CRESTON B. HARRIS,
the technical capabilities for FMS' one-to-one marketing systems. His
background includes 19 years with a major thrift institution in
Northern Illinois. As SVP and Administration
Division Manager, Creston was responsible for diverse functions
including human resources, data processing, insurance, facilities
management, training, technology Branch operations, sales management,
consumer lending and deposit services.
Chief Operating Officer Joining FMS in 1997, Chris has served as Product Manager for all serialized
programs including Deposit Power, Matrix Mail and Auto Loan Recapture,
as well as all fulfillment and digital printing projects.
Before coming to FMS, Chris served as Debit Card Program Manager for
Electronic Funds Transfer Illinois, and Program
Manager for the Rockford, IL Chamber of Commerce.
ROBERT M. SINGER,
Chief Executive Officer
Bob developed the unique marketing systems and
strategies for FMS, making FMS a leader in custom database solutions for
the financial services industry.
Bob's 24 years with a
Midwestern savings bank included responsibility for many successful
products and services through the bank's retail branching network. As
SVP and Retail Banking Division Manager, Bob managed the marketing
department, and was President of the Bank's First Service Corporation, a
wholly owned subsidiary, which was created to market non-traditional
investment products such as mutual funds and annuities. Bob also served
as the President for the bank's in-house advertising agency and served
on the Asset Liability and Long-Range Planning committees.
well-known in the industry as an informative and interesting presenter
at various trade shows and annual meetings. He has served the Financial
Institutions Marketing Association (FIMA) as Vice Chairman.
MARK P. RODRIGUES, Senior
Consultant and Analyst
Mark designed the Matrix Mail program, as well as CRM systems used in
wealth management groups in such organizations as Bank America, AMCORE
and Standard Federal Bank.
He leads FMS' research
services, as well as custom database marketing services and the Matrix
Mail marketing system. Mark is considered by many to be the leading
practitioner of systematic, serialized direct marketing.
In his more than 15 years of
front-line experience, he has served in the chief marketing role of
several $1 Billion+ institutions, earning recognition and awards for
writing, creative and strategic planning. His responsibilities have included supervision of various product lines,
including leasing, investment products, mortgages, as well as business
Mark created and edits Bank Marketing News,
is an engaging and popular speaker, and author of numerous articles on
consumer psychology and direct marketing.
Let's talk about getting results!